Are all products 100% authentic?
Yes. Every product is sourced directly from Seoul through our verified Korean supply partner, straight from the brands' official distribution. We never buy from marketplaces or unofficial resellers, and each batch is photo verified before shipping. If a product ever falls short, we refund you. No questions asked.
Is there a minimum order?
Yes, €19.90. Every parcel travels from Seoul with tracking, and below that value the journey costs more than the order itself. Two items usually get you there, and shipping is free once you pass €99.
How long does delivery take?
Most orders arrive in 6 to 12 business days across Europe and the UK, always with tracking. A small number of destinations sit further along our carrier's network and can run to 14 business days. You get your tracking link by e-mail as soon as it is on its way.
What does shipping cost?
€12.90 to Belgium, France, Germany, Ireland, Italy, Poland, Spain and the United Kingdom. €19.90 to the Netherlands and Sweden. €24.90 to the remaining European Union destinations, which our carrier serves only through its premium network. Free on every order over €99. Your exact rate is always shown at checkout, before you pay.
Will I pay customs or import fees?
Germany, the Netherlands and Sweden: import charges are prepaid by us, so there is nothing to pay on delivery. Everywhere else in the European Union and in the United Kingdom, your parcel travels with import duties unpaid: import VAT, plus a carrier handling fee that starts at €3, is collected at delivery. The amount depends on your country and the value of your order. We would rather say this plainly than let a courier surprise you.
I am new to Korean beauty. Where do I start?
Start simple: cleanser, hydrating toner or essence, and SPF in the morning. Our ready made routines, like The Glow Starter, bundle the right steps in the right order, or you can browse by your skin concern.
What is your return policy?
You have 14 days after delivery to return any unopened, sealed product for a full refund, under EU and UK consumer law. For hygiene and safety reasons we cannot accept opened cosmetics, but if anything arrives damaged or wrong we replace or refund it immediately.