{"title":"Serums \u0026 Essences","description":"\u003cp\u003eThe concentrated step, and the one worth spending on. Serums, essences and ampoules where the active is the point and the rest of the formula stays out of the way.\u003c\/p\u003e","products":[{"product_id":"sulwhasoo-first-care-activating-serum-30ml","title":"Sulwhasoo — First Care Activating Serum VI (30ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eThe legendary 'first step' serum of Korean luxury skincare — a hanbang herbal formula used right after cleansing to activate skin and amplify every product layered after it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eSixty years of Korean herbal science in one amber bottle. If you want to feel what luxury K-beauty means, you start here — Korea has, for generations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eRight after cleansing, before toner, press a full pump into the skin morning and night.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eJAUM Activator™ (5-herb complex) · Ginseng-derived actives\u003c\/p\u003e","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":46432425377826,"sku":"10376216749","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1731393707.117564559442962626_18087373811787010965_e1052e21-aebc-4430-a02b-23292b2a224e.jpg?v=1787011076"},{"product_id":"mixsoon-bean-essence-50ml","title":"mixsoon — Bean Essence (50ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA slow-fermented essence of soybean, pomegranate and barley that nourishes, smooths and gently lifts dead skin cells (the famous 'rolling' trick when massaged).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eFour ingredients. No water, no fillers. mixsoon is Korean minimalism at its most elegant, and this essence is its masterpiece — glow that builds week after week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAfter toner, press 2–3 drops into skin. For a gentle exfoliating effect, massage lightly until small clumps roll away, then rinse and continue your routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eFermented soybean extract · Pomegranate extract · Barley extract\u003c\/p\u003e","brand":"mixsoon","offers":[{"title":"Default Title","offer_id":46432441958434,"sku":"5277365290","price":22.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_main_images_17293950191787010935.jpg?v=1787011095"},{"product_id":"torriden-dive-in-hyaluronic-serum-40ml","title":"Torriden — DIVE-IN Low Molecular Hyaluronic Acid Serum (40ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA featherlight water serum with 5 molecular sizes of hyaluronic acid that hydrate layer by layer — surface to depth — without a hint of stickiness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eMost hyaluronic serums sit on top of the skin. This one dives in (the name isn't marketing). It's the quiet workhorse in half of Seoul's morning routines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eMorning and night after toner, smooth 2–3 drops over the face. Seal with moisturizer while skin is still damp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003e5-molecular hyaluronic acid complex · Panthenol · Allantoin\u003c\/p\u003e","brand":"Torriden","offers":[{"title":"Default Title","offer_id":46432442220578,"sku":"4690141252","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1741695721.03_618607b3-7e87-4a58-b14c-f50e791aefcc1787010921.jpg?v=1787011101"},{"product_id":"medicube-pdrn-pink-peptide-serum-30ml","title":"Medicube — PDRN Pink Peptide Serum (30ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eThe viral pink serum: PDRN (polydeoxyribonucleotide) combined with a 10-peptide complex and niacinamide for firmer, bouncier, visibly glazed skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003ePDRN is the ingredient Seoul can't stop talking about — and Medicube made it accessible. This is the closest a serum gets to the 'skin booster' trend, no clinic required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eMorning and night after toner, apply 2–3 pumps and pat until absorbed. Pairs beautifully with sunscreen in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003ePDRN · 10-peptide complex · Niacinamide\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":46432442286114,"sku":"medicube1717","price":27.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1733237030.5b3cff075a406fc6dba202b6a4e9aa7e1787010918_edcfb981-5362-45b7-a9b1-429707c1603f.png?v=1787011103"},{"product_id":"skin1004-madagascar-centella-ampoule-100ml","title":"SKIN1004 — Madagascar Centella Ampoule (100ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA single-ingredient ampoule of 100% centella asiatica extract, wild-grown in Madagascar — pure calm for irritated, sensitised or breakout-prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eWhen skin is angry, simplicity wins. One honest ingredient, zero fragrance, endless versatility — this is the ampoule we recommend when someone says 'my skin hates everything'.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAfter toner, apply a full dropper to the face and pat in. Layer under moisturizer morning and night; mix a few drops into any cream to boost calm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eCentella asiatica extract 100%\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":46432442351650,"sku":"253640353","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1628730960.6bfe3c21-71cc-41e5-b6ca-164c117d28a31787010916_e5e72b51-8a42-429e-8a64-75f43e83d1f2.jpg?v=1787011105"},{"product_id":"cosrx-advanced-snail-96-essence-100ml","title":"COSRX — Advanced Snail 96 Mucin Power Essence (100ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA repairing essence with 96% snail secretion filtrate that hydrates deeply, supports skin recovery and leaves that signature glass-skin finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eBillions of views, millions of bottles — and it still delivers. This is the single most-loved K-beauty product of the decade, and the foundation of countless routines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAfter cleansing and toning, spread a coin-sized amount over the face and pat until absorbed. Morning and night.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eSnail secretion filtrate 96% · Sodium hyaluronate · Allantoin\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":46432442581026,"sku":"418738649","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1623045364.49af6a3d-decf-4d29-af1e-3768acdb51ae1787010911_0089cd78-9f34-443e-a24d-0da60effb5d6.jpg?v=1787011109"},{"product_id":"beauty-of-joseon-glow-serum-30ml","title":"Beauty of Joseon — Glow Serum: Propolis + Niacinamide (30ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA silky glow serum built on 60% propolis extract and 2% niacinamide — brightening, soothing and lightly nourishing all at once.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eThe fastest route to that lit-from-within hanbang glow. It plays beautifully under sunscreen and makeup, and the price-to-glow ratio is unbeatable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eMorning and night after toner, press 2–3 drops into the skin. Follow with moisturizer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003ePropolis extract 60% · Niacinamide 2% · Betaine salicylate\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46432442679330,"sku":"10254979301","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1662034019.image_1588079123905_25001787010909.png?v=1787011111"},{"product_id":"cosrx-aha-7-whitehead-power-liquid-100ml","title":"COSRX — AHA 7 Whitehead Power Liquid (100ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA liquid chemical exfoliant with seven percent glycolic acid and apple fruit water, aimed squarely at whiteheads, clogged pores and dull surface texture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eCOSRX built its reputation on doing one thing per bottle and doing it properly. There is no fragrance, no filler, just an acid that works at a concentration you can actually live with.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAt night after cleansing, on dry skin, twice a week to start. Follow with moisturizer. Always wear sunscreen the following day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eGlycolic acid 7% · Apple fruit water · Sodium hyaluronate\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":46447532605474,"sku":"416996663","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1616006383.61M22O2RnOL._SL15001787175482_b6fcd973-f66e-488d-8150-b22ad7e995e2.jpg?v=1787175639"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/collections\/mg-cover-serums-essences.png?v=1787082282","url":"https:\/\/maisongowoon.com\/collections\/serums-essences.oembed","provider":"Maison Gowoon","version":"1.0","type":"link"}