{"title":"Best of Seoul","description":"\u003cp\u003eWhat Seoul actually buys. Olive Young rankings, sold out restocks, the bottles that turn up in every bathroom cabinet. These earned their place in Korea before they earned one here.\u003c\/p\u003e","products":[{"product_id":"unove-deep-damage-treatment-ex-320ml","title":"UNOVE — Deep Damage Treatment EX (320ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eAn intensive protein treatment for damaged, bleached or heat-styled hair — salon-level repair in 5 minutes, with UNOVE's signature perfumer-designed scent (choose Tender Bloom or Warm Petals).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eThe best-kept secret of Korean haircare, and the product that convinced us Europe needs the 'skinification of hair'. 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Use 2–3 times a week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eHydrolyzed silk \u0026amp; wheat proteins · Ceramide NP · Shea butter\u003c\/p\u003e","brand":"UNOVE","offers":[{"title":"Tender Bloom","offer_id":46432441696290,"sku":"8272984743","price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Warm Petals","offer_id":46432441729058,"sku":"8272984743","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1748924171.17876669480197174_7994469641787010940_0dc8a820-e44f-40c1-bd37-4b960f1effca.jpg?v=1787011090"},{"product_id":"biodance-bio-collagen-deep-mask-4p","title":"Biodance — Bio-Collagen Real Deep Mask (4 masks)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eAn overnight hydrogel mask of low-molecular collagen that melts into skin while you sleep — it turns transparent when fully absorbed. 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Repeatedly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e1–2 evenings a week: after toner, apply the mask, go to sleep, remove in the morning (3+ hours minimum) and pat in the rest.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eLow-molecular fish collagen · Oligo-hyaluronic acid · Niacinamide\u003c\/p\u003e","brand":"Biodance","offers":[{"title":"Default Title","offer_id":46432442056738,"sku":"8787955049","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_main_images_17848797001787010933.jpg?v=1787011097"},{"product_id":"medicube-pdrn-pink-peptide-serum-30ml","title":"Medicube — PDRN Pink Peptide Serum (30ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eThe viral pink serum: PDRN (polydeoxyribonucleotide) combined with a 10-peptide complex and niacinamide for firmer, bouncier, visibly glazed skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003ePDRN is the ingredient Seoul can't stop talking about — and Medicube made it accessible. 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Layer under moisturizer morning and night; mix a few drops into any cream to boost calm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003cbr\u003eCentella asiatica extract 100%\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":46432442351650,"sku":"253640353","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/7832\/2466\/files\/product_images_1628730960.6bfe3c21-71cc-41e5-b6ca-164c117d28a31787010916_e5e72b51-8a42-429e-8a64-75f43e83d1f2.jpg?v=1787011105"},{"product_id":"cosrx-advanced-snail-96-essence-100ml","title":"COSRX — Advanced Snail 96 Mucin Power Essence (100ml)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003cbr\u003eA repairing essence with 96% snail secretion filtrate that hydrates deeply, supports skin recovery and leaves that signature glass-skin finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we chose it\u003c\/strong\u003e\u003cbr\u003eBillions of views, millions of bottles — and it still delivers. This is the single most-loved K-beauty product of the decade, and the foundation of countless routines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eAfter cleansing and toning, spread a coin-sized amount over the face and pat until absorbed. 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